Instagram business: Media guidelines

You should try to provide your content in the best way possible and according to the requirements below. Heropost will try to process media that do not meet the requirements below but this can result in a quality loss and should be prevented.

Photo Requirements

Format: JPEG
File size: 8 MB maximum.
Aspect ratio: Must be within a 4:5 to 1.91:1 range
Minimum width: 320 (will be scaled up to the minimum if necessary)
Maximum width: 1440 (will be scaled down to the maximum if necessary)
Height: Varies, depending on width and aspect ratio
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Video Requirements

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma sub-sampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1920
- Minimum aspect ratio [cols / rows]: 4 / 5
- Maximum aspect ratio [cols / rows]: 16 / 9
Video bit-rate: VBR, 25Mbps maximum
Audio bit-rate: 128kbps
Duration: 60 seconds maximum, 3 seconds minimum
File size: 100MB maximum

Reel Requirements

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma sub-sampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1920
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.
Video bit-rate: VBR, 5Mbps maximum
Audio bit-rate: 128kbps
Duration: 15 mins maximum, 3 seconds minimum
File size: 1GB maximum

Story Image Specifications

Format: JPEG
File size: 8 MB maximum.
Aspect ratio: We recommended 9:16 to avoid cropping or blank space
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

Story Video Specifications

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1920
- Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 60 seconds maximum, 3 seconds minimum
File size: 100MB maximum